Our exclusive product lines
Iles Formula
The formulas were originally developed by Wendy for her private use as an antidote to the tortured hair she frequently encountered when working with her high-demand clients. These celebrity clients and industry experts instantly recognized the power of these proprietary formulas. It was at their insistence that the collection is available to the public today.
A collection of award winning, high-performance formulas that repair all hair types without depositing harmful residues; protein, keratin, bond builders, or peptides. Clinically proven to stop hair breakage from the first application and improve hair growth.
Bamlmain
As part of the Balmain Paris fashion label, Balmain Hair has over 50 years of heritage in combining hair essentials with the latest catwalk trends. The collections are inspired by backstage secrets and mirror all a woman needs to create the ultimate catwalk inspired look. Over these 50 years, Balmain Hair established its legitimacy in the field of luxury. We pay meticulous attention to detail and perfection and are always researching and creating new application techniques to guarantee the best quality products, while always respecting our proud and rich heritage.
Our commitment is centered around three tenets: sustainable products, cruelty-free practices, and positive social impact. Balmain Hair Couture believes in an inclusive and green future of humanity, one defined by a positive relationship with nature and our peers.
Goldie Locks
When McKenzie struggled with hair loss, she looked at hair wellness differently which led us to rethink care, inside and out. Support your hair from within and pair it with a protein-free routine that let strands breathe and feel its best again rather than stuck in a cycle of dryness and breakage. “Just Right” balance means touchable softness and a radiant, lived-in shine.
Every formula starts with a simple question: "Will this help hair heal or just mask the problem?" That's how we landed on protein-free, sulfate-free, paraben-free formulas that actually address what damaged hair needs most, space to recover.